At ThePeopleCọ, we help organisations maximize revenue and profit at every stage of the customer journey. We blend creativity and data to design powerful brand-customer interactions that deliver positive business impact.

What we do

We work closely with businesses and customer stakeholders. This helps us understand the organisation perspective, enabling us to overlay it with our expertise to add value at scale.

Our approach involves a 3-step process

Collaboration is key.

We gather internal and external insights to identify opportunities.

1 Discover

We eliminate the extraneous and retain the essence.

2 Distill

We design brand and customer experiences that maximize revenue.

3 Design

How we work

ThePeopleCo was established in 2020 by Ashwini Nair,

a gold medallist in Psychology and alumna of the

EPM programme at IIT-Bombay.

She brings with her 17+ years of experience in Brand Strategy and Customer Communication having worked with multinational advertising and marketing organizations across

sectors like Retail, Fashion, Lifestyle, B2B and Social Impact.

She draws on this expertise to help businesses identify a unique proposition, define their brand, and align communication strategy to deliver a cohesive customer experience that culminates in positive business impact.